A few days ago I saw a post about a hotel that started a social media campaign... not specifically for themselves... but to reunite a lost stuffed plushie with its owner. The hotel staff at the Kilronan Castle hotel (in Ireland) found the little monkey, that they’ve named Oscar, in a laundry hamper. Ever since he has been exploring the hotel grounds, making friends with all the staff and even had a spa day or two.
This is a prime example of socially responsible marketing done right. Not only are you creating extra buzz about your hotel, but you are showing you care about your clients even after they check-out, along with added creativity (and cuteness) points! I would certainly be proud to be a member of staff at this establishment (not just because it's in Ireland.)
Please click here to see the
original article which has a slideshow of the campaign pictures & also click here for the
Kilronan Castle's Facebook! I hope that 'Oscar' find's his family soon!
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