Thursday, September 29, 2011

What gets you up in the morning?

Ikigai is the Japanese term meaning “what gets you up in the morning,” It would be nice if the anticipation of reading my next blog entry was what got readers up in the morning. After all, Rand Fishkin (The CEO and Co-founder of SEOmoz) said “If you can start up a local blog about the independent hip-hop scene in Seattle or the financial side of the restaurant business or the intersection of immigration and entrepreneurship, you’ve got a fat better shot at becoming a leader in your field.”

I enjoy helping others even though it rarely gets me anything in return. But I hope that my blog will be different. In our Writing for Marketing Communications class we had a Skype session with well-known blogger Brook Johnston. He told us that blogging isn’t just about voicing your opinion. You have to write with an audience in mind. You have to write with the expectation that people will read your entries and gain some sort of knowledge or inspiration from them.

I think blogging is a very important and growing medium for people to use. People gain insight and information from different entries every day. You can read blogs about every possible subject and every possible event in history or present day. I also think that writing and reading blogs is a great networking experience. It’s a way to learn about what other people have been researching or have found useful in their lives.

Starting a new blog makes you feel like a “little fish in a big pond,” or maybe a “little cat in a big city.” But I hope that people always be able to continue learning; from my blog and others. And never forget whether it’s for the search of knowledge, or an inspiration message, what gets you up in the morning.

If you want to know more about Brook Johnston: Marketing Man, check him out on Twitter!
If you want to know more about Rand Fishkin, check him out on Twitter!