After returning back to college life in Canada after the Disney International Exchange Program I was left with the dilemma of how to graduate on time with the rest of my classmates... One of my professors found a solution in IAB Canada, an interactive advertising bureau that is fully-dedicated to the development and promotion of digital/interactive advertising in Canada.
The Solution?
Course #1: Search Engine Optimization (SEO)
Course #2: Interactive Digital Marketing
So as much as I HIGHLY distaste Toronto... (Not the city or the people in general... for the most part... just the congestion) off I went on a 2hr 'Escape' VIA train ride at 8:30 at night to arrive at my hotel at basically midnight... I now know I probably should warn the hotel of my overly late check-in... although it is funny to walk up to the front lobby and see the scared looks on their faces when I try to open their locked doors and say "Good evening I have a reservation.." (ugh I distaste Toronto...)
I received a beautifully warm welcome from IAB's head hostess & clerk Amberlea Bruch and indulged in a more awakening breakfast fit for business professionals alike (heaven to an allergy-sufferer!)
There were many big names in the 'classroom' that day, Mercedez-Benz, Canadian Tire, George Brown College and ING Direct just to name a few - and all job positions ranging from account directors, media buyers and financial teams.
IAB Canada is the national voice and de facto thought leader of the Canadian digital marketing and advertising industry, and is a not-for-profit association representing Canada’s most well-known and respected advertisers, agencies, media companies, mobile and video game marketers & developers, measurement companies, service providers, educational institutions and government associations operating within the space.The Game-plan? I take 2 day-seminars (at a thankful student discount of course) in two of the courses I missed during my Spring semester, write a report on what I learned & my experience, all in exchange for the passing grade and certification that I have full knowledge in those subjects enough to graduate properly!
The Solution?
Course #1: Search Engine Optimization (SEO)
Course #2: Interactive Digital Marketing
So as much as I HIGHLY distaste Toronto... (Not the city or the people in general... for the most part... just the congestion) off I went on a 2hr 'Escape' VIA train ride at 8:30 at night to arrive at my hotel at basically midnight... I now know I probably should warn the hotel of my overly late check-in... although it is funny to walk up to the front lobby and see the scared looks on their faces when I try to open their locked doors and say "Good evening I have a reservation.." (ugh I distaste Toronto...)
I received a beautifully warm welcome from IAB's head hostess & clerk Amberlea Bruch and indulged in a more awakening breakfast fit for business professionals alike (heaven to an allergy-sufferer!)
There were many big names in the 'classroom' that day, Mercedez-Benz, Canadian Tire, George Brown College and ING Direct just to name a few - and all job positions ranging from account directors, media buyers and financial teams.
I won't get into the details of our long day (plus they gave us a 'textbook' the side of an old desktop computer and twice as thick..,) and I thought college was bad, wait until your in a room with business professionals that for a day get to become college students all over again! But it was definitely interesting to view first-hand how our current industry leaders think, analyze and learn.
The day's survivors got a beautiful certificate to show their knowledge and strength! I'm sure in the near future I will post a blog about my understanding of SEO and Google Analytics... (whether it will be factual or funny I have not yet decided..) In any case, for a day I suppose Toronto was fun... if not tolerable. And although I distaste Toronto I was thoroughly impress with my Interactive Digital Marketing course!
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