While searching the Internet I came across the subject of skin whitening. I found a post by The Situationist that discusses the newest craze of skin bleaching and the advertisements that are spawning from it.
VICHY Laboratories has created Bi-White the Skin Pigmentation ID. This line of products ranges from deep cleansing gel, whitening toner, and hydrating fluid. Advertisements like this are seen widely across India, Korea, Japan and China.
Companies like VICHY, L’Oréal, Avon, and Garnier are capitalizing on the the prejudice notion that the modern day successful woman is Caucasian or light skinned. The research firm Euromonitor International stated that the $318 million market for skin care has grown by 42.7 percent since 2001. That is a lot of woman who have been persuaded and cohersed into being unhappy and embarrassed with their own natural skin tone and buying into skin bleaching products.
Should companies be allowed to advertise such messages? As an African-Canadian myself, I find the idea very disheartening that businesses are now capitalizing on woman’s lac of self esteem and gullibility. Natural beauty should be preserved and cherished not bleached away just to get a six-figure pay cheque.
Below is a Fair & Lovely commercial that is shown in India to promote skin bleaching
If you want to learn more, follow their blog The Situationist!
VICHY Laboratories has created Bi-White the Skin Pigmentation ID. This line of products ranges from deep cleansing gel, whitening toner, and hydrating fluid. Advertisements like this are seen widely across India, Korea, Japan and China.
Companies like VICHY, L’Oréal, Avon, and Garnier are capitalizing on the the prejudice notion that the modern day successful woman is Caucasian or light skinned. The research firm Euromonitor International stated that the $318 million market for skin care has grown by 42.7 percent since 2001. That is a lot of woman who have been persuaded and cohersed into being unhappy and embarrassed with their own natural skin tone and buying into skin bleaching products.
Should companies be allowed to advertise such messages? As an African-Canadian myself, I find the idea very disheartening that businesses are now capitalizing on woman’s lac of self esteem and gullibility. Natural beauty should be preserved and cherished not bleached away just to get a six-figure pay cheque.
Below is a Fair & Lovely commercial that is shown in India to promote skin bleaching
If you want to learn more, follow their blog The Situationist!
