Have you ever stopped to wonder how companies like Sport Chek or Toys R Us achieve such a strong connection with their customers? How they seem to always catch the attention of clients perfect for their products without seemingly trying? How did they become so successful?
Whether it seems creepy and unethical or not, companies like NAICS offer Industrial Market lists which target specific businesses. Geographic (geocodes) targets people by their postal code locations. You can rent market segment lists based on demographics or social factor segmentation (otherwise known as peer groups.) You can rent lists that focus on psychographics, which are your attitudes, interests and opinions. You can also rent lists on customers focusing on shopping behaviour.
No matter what your target market is there will always be a way to find out valuable information on your future customers. But like I said everything comes for a price. For the great price of 10¢ per name (amounting to $100 per the standard 1000 name list) you can rent a list to help further your company’s success.
Below is an example of a market segment list from Neilson PRIZM of www.tetrad.com. This list shows the top 66 current demographic segments that humans as customers fall can be categorized into. It also gives a description of their likes, dislikes, income, attitudes, and age range.
Although some of these segments are stereotypical and possibly offensive, companies fight over this kind of information to gain an upper advantage on their competition. So just remember we are always offering ourselves up to be compiled and configured into lists with hundreds of other shoppers just like us, for the benefit of the “big wigs.”
Whether it seems creepy and unethical or not, companies like NAICS offer Industrial Market lists which target specific businesses. Geographic (geocodes) targets people by their postal code locations. You can rent market segment lists based on demographics or social factor segmentation (otherwise known as peer groups.) You can rent lists that focus on psychographics, which are your attitudes, interests and opinions. You can also rent lists on customers focusing on shopping behaviour.
No matter what your target market is there will always be a way to find out valuable information on your future customers. But like I said everything comes for a price. For the great price of 10¢ per name (amounting to $100 per the standard 1000 name list) you can rent a list to help further your company’s success.
Below is an example of a market segment list from Neilson PRIZM of www.tetrad.com. This list shows the top 66 current demographic segments that humans as customers fall can be categorized into. It also gives a description of their likes, dislikes, income, attitudes, and age range.
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| CLARITA PRIZM NE 01-66 Segments |
Although some of these segments are stereotypical and possibly offensive, companies fight over this kind of information to gain an upper advantage on their competition. So just remember we are always offering ourselves up to be compiled and configured into lists with hundreds of other shoppers just like us, for the benefit of the “big wigs.”
