Although it is apparently hard for me to re-integrate myself back into IMC society after my abroad adventures... I have been trying my best to explore our new semester project.. Advertising Agencies.
"Ad agencies execute marketing campaigns that cover a broad range of media. Ad agencies employ a broad range of advertising strategies to create marketing campaigns tailored to their clients’ needs. Ad agencies can range from small, home-based businesses to corporate franchises with departments for market research, account management and sales, copywriting and graphic design. Ad agencies work closely with the client to gather information and pitch their campaign ideas followed by the creative process of actually making and distributing the ads."
in a cubicle,
on the 4th floor of a 10 floor office building,
owned by one big corporation,
and the only thing you have to stress about is one report/presentation/design in department A-2,
and the other 8 floors around you focus on their departments,
and once all the departments have finished working/collaborating/arguing together then you give your final product(s) to the head floor... (yes, like in all the movies you watch) it all doesn't seem THAT bad... does it?
The big agency life isn't for everyone, personally I'm not sure its completely fit for anyone. I'd rather work for a small business, or freelance my services to many companies versus wearing a suit everyday and 100+ lines of communication to manage. In any case, this is what the highly coveted 3rd Year of IMC@SLC is about; and to give a better view on what I'm explaining, our professors showed us this video... I WILL warn you it's definitely rated PG-20 with a high need of self-humour.
Many people in the industry themselves feel this way about their jobs but are able to create videos like this to make light of their situation or make themselves feel better... Or just to give themselves a laugh every once in a while to keep from having an anxiety attack.
Ad Agencies are competitive, fast-paced, tedious and exciting. If you're in the market for any time of agency jobs, here is a list of all the possibilities that agencies have...
Account Planning
Account Planner, Strategic Planning Director, Senior Account Planner
Account Service
Account Coordinator, Account Executive, Account Group Director, Account Supervisor, Assistant Account Executive, Group Account Director, Group Management Supervisor, Management Supervisor, Managing Director--Client Services
Administrative
Administrative Assistant, Administrative Assistant to the Chairman, Executive Administrative Assistant, Mailroom Clerk, Receptionist, Travel Supervisor
Analytics
Analyst, Digital Marketing; Associate Director of Analytics; Associate Director of Analytics, Social Media; Director of Analytics; Manager, Analytics; Senior Analyst, Social Media; Senior Interactive Analyst
Broadcast Production
Associate Director--Commercial Production, Broadcast Administrator, Broadcast Editor, Broadcast Production Manager, Executive Producer, Traffic Coordinator, Traffic Manager, Talent Payment Coordinator
Chief Officer
Chairman, Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, Director of Operations, President
Creative
Art Director; Creative Coordinator; Creative Director; Creative Manager; Graphic Designer; Studio Manager; Vice President, Creative Services
Financial
Accountant, Accounting Supervisor, Biller, Controller, Junior Accountant, Vice President, Finance
Human Resources
Assistant Director, Director of Human Resources, Human Resources - Recruiting, Human Resources Manager, Manager Training & Development, Payroll Supervisor
Information Technology
Application Development Manager, Business System Manager, Database Developer/Data Analyst, Director of Information Technology, Senior Database Administrator, Software Developer
Interactive/Digital
Digital Designer; Flash Developer; HTML Programmer/ Developer; Interaction Designer; Web Architect; Web Designer; Interactive Designer; Senior Interactive Art Director; Quality Assurance Engineer
Marketing
Associate, Marketing Services, Director of Marketing, Director of Marketing Services, Manager, Marketing Analysis, Manager, Marketing Services, Senior Associate, Marketing Services, Senior Vice President of Marketing, Strategic Marketing Director
Media
Account Director, Assistant Media Buyer, Associate Media Director, Executive Director - Media, Local Broadcast Buyer, Media Supervisor
New Business
Coordinator of Business Development, Director of Business Development, New Business Coordinator, New Business Director, New Business Manager
Art Buyer, Director of Internal Print Controls, Print Buyer, Print Producer, Production Coordinator, Traffic Manager
Project Management
Assistant Project Manager; Creative Operations Manager; Director of Project Management; Project Manager; Senior Project Manager
Public Relations
Corporate Communications Specialist, Director / Public Relations, PR Assistant Account Executive, PR Management Supervisor,Public Relations Assistant, Vice President, Director of Public Relations
Research
Associate Media Research Manager, Associate Research Director, Media Research Associate, Media Research Director, Media Research Project Director, Research Analyst
SEO/SEM
Group Search Director; Search Engine Marketing Manager; Search Engine Marketing Strategist; Search Engine Marketing Supervisor; Search Planner; Search Engine Marketing Account Director
Social Media
Associate Director, Social Media; Community Manager; Content and Community Specialist; Social Media Coordinator/Community Manager; Editor-in-Chief; Digital Strategist/Planner
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