More 'McMagic' going on in advertising...

We all know the best creation in today's society among other things has been Creative Suite - most importantly Photoshop. Variations of this program (such as CorelDraw & PhotoImpressions - my personal favourite) have been dominating the way advertisers, marketers, fashion models and everyday community members can show themselves to the world. Whether that be sprucing up your head shot for an interview or making your new product line look brighter and more efficient than it really is.

Some people so a little overboard, like fashion models, celebrities and food manufacturers, but have any of us really sat back and paid attention to how much big corporations stretch the truth?

Take McDonalds for example (or any other big fast food restaurant with enough money to have consistent television, online or outdoor advertising.) Their burgers always look flawless, fluffy buns, the perfect amount of sesame seeds, perfectly melted cheese, the right amount of ketchup, mustard & onions... excuse me for a second, I've made myself hungry!

 

When it comes to getting your 'hot and fresh steamy Big Mac at the cash register does it really look like the advertisements say? Did you get hooked in by the appealing words and perfectly placed steam and grill marks? I found a video tonight that shows just how much McDonald's photoshops their images.

... makes you wonder if you really want to eat there again?