We've all done it; picking up the weekly 'junk mail' browsing through it and recycling it after. (You ARE recycling it right?) There are studies claiming direct marketing (the junk mail in your mailbox, email inbox, the tear-away posters downtown, telemarketing, phone calls...etc.) is one of the most effective ways of advertising & there are others who think consumers are starting to become aware of the annoyance.
Basically direct marketing is simple:
an offer, the terms of the offer, the message, the action your needed to take in order to receive the offer (and an appealing theme that makes you resonate with the message such as humour or empathy.)
This semester we got to work with a real client to produce a campaign for her retail stores. We had a briefing meeting with her to find out her goals and the whole class was divided into teams and various objectives. The point of hte project was to start building a database of customers for our client. (That's why you get those targeted newslettersd and emails from the stores you subscribed to - you gave them permission!)
Our group wanted to promote our client's love and support for Cancer month (April) and her the Canadian Cancer Society. ALong with increasing customers to her store of course. We created posters, postcards, emails and a donation jar. In a way you could say our campaign succeeded in earning donations and word-of-mouth buzz for her store. But none of the donators wanted to give out their information and none of them wanted their coupon for completing the offer.
You can take a look at our Prezi presentation here:
Or go to my Portfolio at fb.com/Creative.Dunning
After all the hard work our group put in there were around 6 responses to our offer. I think if we wqere to ever redo this campaign I would have it so 'when customers filled out the ballot money would be donated for them.' I'm still very proud of all the work we did and I will certainly never under-appreciate 'Junk mail' again. I will give it the consideration it deserves (before realizing the offer still doesnt pertain to me and recycling it.)
Do you think with results like these that Direct Marketing is worth it for smaller businesses? I suppose it depends on the budget and experienced help you hire...???
Thursday, April 25, 2013
Tuesday, April 23, 2013
The new 'Nuttier' Golden Rules?
If you haven't the time to read my article on Managing Allergies every day then Allergic Living has posted these 'Cardinal Rules' to live by when dealing with food based allergies. I have posted them below.
1. Never eat without your EpiPen auto-injector, period.
2. If you’re a child, never eat food that one of your parents hasn’t approved. If you’re an adult, don’t even think about that mystery food.
3. Read labels. Always. Know the ingredients of every food that enters your (or your child’s) mouth.
4. Learn to cook – well. No. 3 isn’t difficult if you do No. 4. And you’ll enjoy your food more knowing it’s safe.
5. Organize and Plan. Think through what’s to eat whenever you or your child will be eating away from home.
6. Always carry a safe snack. That way, you’re never stuck without anything to eat.
7. Speak up about your allergies. Always discuss menu items with waiters or chefs. Tell that guy you started dating that even a nutty kiss can have unintended consequences.
8. Parents: Teach your allergic children to manage their own allergies. Prepare them, but don’t scare them about peanut butter as a “loaded weapon”.
9. Don’t dwell upon what you can’t have; focus on what you can.
10. Manage food allergies, don’t allow them to run your life.
1. Never eat without your EpiPen auto-injector, period.
2. If you’re a child, never eat food that one of your parents hasn’t approved. If you’re an adult, don’t even think about that mystery food.
3. Read labels. Always. Know the ingredients of every food that enters your (or your child’s) mouth.
4. Learn to cook – well. No. 3 isn’t difficult if you do No. 4. And you’ll enjoy your food more knowing it’s safe.
5. Organize and Plan. Think through what’s to eat whenever you or your child will be eating away from home.
6. Always carry a safe snack. That way, you’re never stuck without anything to eat.
7. Speak up about your allergies. Always discuss menu items with waiters or chefs. Tell that guy you started dating that even a nutty kiss can have unintended consequences.
8. Parents: Teach your allergic children to manage their own allergies. Prepare them, but don’t scare them about peanut butter as a “loaded weapon”.
9. Don’t dwell upon what you can’t have; focus on what you can.
10. Manage food allergies, don’t allow them to run your life.
Managing Allergies 'all day, every day'
Growing up as a child with a food based allergy of any kind can be more than tough. It’s scary, confusing and stressful. You don’t feel like just another ‘average normal’ person in the world along with everyone else who can randomly call up dinner dates or take free samples in the mall. Not to mention the threat of cross-contamination and if the manufacturer’s leave out any crucial ingredients from their list.
Allergic Living wrote an article about Managing Peanut Allergies and said this…
“The only current treatment for this allergy is to avoid all traces of peanuts and peanut butter or other peanut-containing products. If your allergic child (or you) eats peanut with a known allergy, the drug epinephrine (adrenaline) will be needed to halt the reaction. But using the epinephrine auto-injector (EpiPen) is an emergency situation only, it’s not a treatment. This is why “avoidance” is the operative word for managing a peanut allergy.”
Here is my own variation of this list to help other children, parents and friends realize that even if we have a smile on our face it’s really hard dealing with allergies internally and socially.
Allergic Living wrote an article about Managing Peanut Allergies and said this…
“The only current treatment for this allergy is to avoid all traces of peanuts and peanut butter or other peanut-containing products. If your allergic child (or you) eats peanut with a known allergy, the drug epinephrine (adrenaline) will be needed to halt the reaction. But using the epinephrine auto-injector (EpiPen) is an emergency situation only, it’s not a treatment. This is why “avoidance” is the operative word for managing a peanut allergy.”
Here is my own variation of this list to help other children, parents and friends realize that even if we have a smile on our face it’s really hard dealing with allergies internally and socially.
1-Hand Sanitizer:It’s easy to mask this by politely offering sanitizer to your friends – but don’t let them touch the bottle; pour some into their hands for them. Even if they have momentarily forgotten about your allergy they will still see the act as courteous and you will have risked coming into contact with any transferred allergens.
2-Avoid Cross-contamination:
If you are having a get together or party where friends encouraged bringing food or ingredients to make a big meal together request fresh ingredients. This means they do not scoop a glob of the family’s butter and bring it. Someone may have put a peanut butter covered knife in that butter and they are now bringing it for you to cook with.
Make it a contest; give your party a ‘chef’s challenge’ theme and see who can buy the freshest ingredients. That way no one is bringing the family’s used products and you can read all of the packaging before it’s opened when guests arrive.
Make it a contest; give your party a ‘chef’s challenge’ theme and see who can buy the freshest ingredients. That way no one is bringing the family’s used products and you can read all of the packaging before it’s opened when guests arrive.
3-The fear of Label Reading:
If you feel uncomfortable reading labels in front of your friends, its natural – I still do. But there are ways around it; pretend you have never heard of the product or manufacturer before so while your friend explains to you how they ‘swear by it’ read the ingredients list BOTTOM TO TOP then again TOP TO BOTTOM. If you’re engaged in conversation your friends are too busy talking to fully pay attention to where your eyes are looking.
If you have a trusted friend who has always looked out for you and your allergy make it their job to keep your friends distracted while you read over everything. You’re the host after all so suggest that your guests start the party and you will tend to the food out of courtesy. Anything that may contain an allergen you then set to the side to put back in the fridge and when questioned remind them of your allergy and say that there was way too much food for the small table space anyways – so that they don’t feel too horrible for forgetting.
If you have a trusted friend who has always looked out for you and your allergy make it their job to keep your friends distracted while you read over everything. You’re the host after all so suggest that your guests start the party and you will tend to the food out of courtesy. Anything that may contain an allergen you then set to the side to put back in the fridge and when questioned remind them of your allergy and say that there was way too much food for the small table space anyways – so that they don’t feel too horrible for forgetting.
4-Make sure the ‘Higher-up’s’ know:
It may seem horrible awkward but your supervisors, bosses and teachers are here to help you and look after you. Even if it through an email or phone call make sure they know about your allergy.
Each new semester of college I remind my teachers of my allergy and it does help. When classes have parties they look after the food so that you can enjoy yourself.
When one of my classmates had peanut butter (I didn’t even notice at the time-hadn’t had my coffee yet) the teacher asked them to put their food away and move seats using the excuse they were too tall to sit at the front and that today we couldn’t be distracted by food.
If you can somehow let everyone around you know without that awkwardness it helps. My personal brand in the business world is now ‘the nutty marketer’ and my logo is a “no nuts” symbol. There is now no way that anyone who knows me or will meet me in the future will forget about my allergy or at least whenever they see my business card or websites they will be reminded or ask about it. It’s my own clever way to get the conversation started because not everyone can hold out their hand and say “Hi I’m Jessica nice to meet you, I have a nut allergy so please be careful.”
Each new semester of college I remind my teachers of my allergy and it does help. When classes have parties they look after the food so that you can enjoy yourself.
When one of my classmates had peanut butter (I didn’t even notice at the time-hadn’t had my coffee yet) the teacher asked them to put their food away and move seats using the excuse they were too tall to sit at the front and that today we couldn’t be distracted by food.
If you can somehow let everyone around you know without that awkwardness it helps. My personal brand in the business world is now ‘the nutty marketer’ and my logo is a “no nuts” symbol. There is now no way that anyone who knows me or will meet me in the future will forget about my allergy or at least whenever they see my business card or websites they will be reminded or ask about it. It’s my own clever way to get the conversation started because not everyone can hold out their hand and say “Hi I’m Jessica nice to meet you, I have a nut allergy so please be careful.”
5-Going out for dinner:
With any food based allergy you may never want to step out of your house other than to buy your own groceries. But going out for dinner with friends is possible. For me I’m thankful for Facebook because you can remind friends of your allergy online without having to see their reactions or listen to them apologise for forgetting or ridicule you and ask if it’s really that big of a deal.
If you do have friends that don’t try to understand your allergy then they aren’t very great friends to begin with and you should stick to hanging out with them in public areas or parks and never at their house or restaurants. True friends will be patient enough to include you in their plans and figure out a place where you can all go together.
Get your friends excited and see if you can coax out of them the options they are thinking of. This way you can call ahead and ask about the oils and products they use. If its unsafe or the chefs aren’t sure then communicate back to your friends so that reservations don’t get made and cancelled. This saves the embarrassment of asking once you’ve sat down and then you have to leave.
Again you could play the ‘courtesy card’ and offer to make the arrangements for them since they are such good friends. This way you can pick from your own handful of trusted restaurants without much worry.
If you do have friends that don’t try to understand your allergy then they aren’t very great friends to begin with and you should stick to hanging out with them in public areas or parks and never at their house or restaurants. True friends will be patient enough to include you in their plans and figure out a place where you can all go together.
Get your friends excited and see if you can coax out of them the options they are thinking of. This way you can call ahead and ask about the oils and products they use. If its unsafe or the chefs aren’t sure then communicate back to your friends so that reservations don’t get made and cancelled. This saves the embarrassment of asking once you’ve sat down and then you have to leave.
Again you could play the ‘courtesy card’ and offer to make the arrangements for them since they are such good friends. This way you can pick from your own handful of trusted restaurants without much worry.
6- The EpiPen, Medic Alert & Knowledge:
Children these days are cursed with growing up too fast at young ages. It’s considered normal to have a small purse in grade 3-4 because you’re mimicking your mother or favourite TV character. Take advantage of this and put your EpiPen inside the purse or backpack. That way it’s hidden from stealing/tampering hands and your child can still feel fashionable and safe.NEVER GO ANYWHERE if you don’t have your EpiPen with you. Again this is not a treatment but it could give you the extra time you need to make it to the hospital if anything should happen. I keep one in my school backpack, purse, laptop back and of course one at home.
Medic Alert jewelry is a great way to notify people of your allergy if you are still embarrassed or shy. Most conversations I have start with someone noticing my bracelet which gives me a chance to explain the situation to them. This jewelry lets paramedics and strangers know that you have a severe allergy. Sometimes when my friends forget about my allergy and are being insistent that I try something all I have to do is shove my hand out and when they notice the bracelet they apologise and back off. As a child it can seem irritating to have these things around but Medic Alert does a great job of having fashionable subtle jewelry that over time just becomes a part of your daily routine of clothing.Thursday, April 18, 2013
SLC your Outdoor Signage starts here!
Our second year here at SLC gave us the chance for our first 3 week work placement in the business world.
The Criteria? An assistant to a business (entrepreneur or corporation) permitting they have an office space or desk to work at. Some of us went to Toronto, Brockville or stayed in Kingston and since home for me is 5 hours away (sigh) I found a local start-up business who took me in for January.
It’s hard to explain ‘a day in the life’ because the daily tasks I was assigned hopefully won’t have to be redone two or three months from now after the company is well established. So this is more of a summarized reflection for future IMC’ers of what you will probably do if you get a placement with a start-up entrepreneur.
Sarah Toupin Inc. Outdoor Art & Business Signage is named after its owner, Sarah Toupin a French-Canadian artist, photographer & interior designer. Using unique weather-proof, UV resistant inks to showcase over 20 beautiful shades such as Cold Mauve, Berry smoothie, green Zen, Old Charm pink & Royal red. A state of the art Canadian printing & lamination process creates elegant signage with premium surface protection that is versatile and durable against the unforgiving climates that lead to warping, cracking & rust.
The first task I had was to update her database of business cards that has been accumulating throughout the past three or so years. Sarah goes to every ‘Chamber of Commerce MEGAMIXER’ and also took me on a fieldtrip to a Kingston Connections meeting. I had to organize the business cards into city/region/province and if they spoke English or French, then put them into a database binder and type all the information from each card into her Excel spreadsheet & Windows Outlook contact list.
The second thing we started was an ‘introductory’ direct email campaign explaining the business, owner and why the business' of Kingston should take up doing business with Sarah Toupin Inc. The next ongoing task was to redesign her promotional brochure and Photoshop old & new logos to be used on her website and social media. We created a press release to send out to the media during our ‘introductory blast.” I also created a certificate of authentication to be added to all product packaging and a ‘product fact sheet’ which was applauded for its technical & design accuracy by the head of the marketing department of the product manufacturer.
Sarah has endured many sleepless nights meticulously researching to find metallic photographic aluminum that provides year-round outdoor sustainability. Signage from Sarah Toupin Inc. can be withstand harsh wind & hail, can be rained on in thunderstorms, wont rust or crack during blizzards and keep its shape in scolding heat.
The first thing Sarah ever told me was "I didn't want to sell my clients controversial material that makes poor quality products. There is a great deal of trust needed in business-to-business selling."
We repositioned her Facebook page (the same with her Etsy online store,) and also created a Twitter & Pinterest account. I also edited her website as it was still under construction so there was a three-way of communication between Sarah, the website developer Wil and myself.)
Through those 3 weeks I learned a lot about Sarah and myself. We both share almost the same ‘perfectionist’ personality so every day was relaxed and entertaining but still full of daunting work. That being said I would highly recommend this placement to any ‘Gold personalities’ that love organization & precision. We revised and edited multiple items/assignments over a multitude of times so anyone with a high sense of patience is a strong asset.
Overall, it was a great experience and I’ve gained an invaluable friend who I am SO proud of. I’m so thankful to Sharon Kaye of Research&Writing Inc. for referring her to me. And I’m definitely thankful I took this program in order to have this opportunity. All future students should definitely take advantage of this and I know all of us ‘upper years and alumni’ will be here to help if needed – I know I will be!
For more information about Sarah Toupin please go to her website www.sarahtoupin.com
* To see some examples of the work I did for Sarah please go to my Portfolio fb.com/Creative.Dunning
Are Allergens going undercover!?
Following my previous posts about the different types of allergens that people with food allergies suffer from I came across an article ALLERGIC LIVING posted about the hidden names and products of the most known allergies to date.
It made me wonder, what if you are allergic to a specific ingredient but you only knew it by ONE name? What if other food manufacturers list it as a different name on their ingredients lists? It takes the "May Contain..." warning to a new level worry.
Its amazing to learn the different names and definitions that different languages and cultures can have for every day items. But when it comes to food allergies it's scary to think that buying a package of crackers could still fatally harm you even if it says "100% peanut free."
So I took some pictures of the chart incase you want a summarized version of some of these hidden secrets...
It made me wonder, what if you are allergic to a specific ingredient but you only knew it by ONE name? What if other food manufacturers list it as a different name on their ingredients lists? It takes the "May Contain..." warning to a new level worry.
Its amazing to learn the different names and definitions that different languages and cultures can have for every day items. But when it comes to food allergies it's scary to think that buying a package of crackers could still fatally harm you even if it says "100% peanut free."
So I took some pictures of the chart incase you want a summarized version of some of these hidden secrets...
Wednesday, April 17, 2013
'Cracking' down on Nut allergies
For most people I meet they don’t really know or understand what a food allergy is. It’s hard to think that in this day and age there are still people who don’t even know allergies exist or how to deal with them. It’s even harder when you start to realize the people around you really do take everyday interaction with everyday objects for granted.
People with food based allergies take risks everyday with bacteria and cross-contamination. We shouldn’t have jobs where we have to clean merchandise and touch shelves (and God only knows where that 20.00 dollar bill plus change your giving to your customer has been). We shouldn’t touch public doorknobs or school desks or chairs because who knows what the student before you ate there.
My mom taught me that yes you do have to be careful. She taught me that you have to just take a step back, breathe, and have enough patience to try to teach the ones around you so that they understand better.
My best friend could tell you I have a bottle of hand sanitizer in my purse, backpack, and my room. A few of my classmates have even stared as I “sanitized my hand sanitizer bottle” after someone asked if they could use some. But I can’t live my life in a bubble of safety. No one should let any kind of allergy shelter you from living your life to the fullest.
People with food based allergies take risks everyday with bacteria and cross-contamination. We shouldn’t have jobs where we have to clean merchandise and touch shelves (and God only knows where that 20.00 dollar bill plus change your giving to your customer has been). We shouldn’t touch public doorknobs or school desks or chairs because who knows what the student before you ate there.
My mom taught me that yes you do have to be careful. She taught me that you have to just take a step back, breathe, and have enough patience to try to teach the ones around you so that they understand better.
My best friend could tell you I have a bottle of hand sanitizer in my purse, backpack, and my room. A few of my classmates have even stared as I “sanitized my hand sanitizer bottle” after someone asked if they could use some. But I can’t live my life in a bubble of safety. No one should let any kind of allergy shelter you from living your life to the fullest.
There’s a saying that “it takes two to tango” and that goes for friendships and relationships as well. If a relationship is going to work then you both have to trust and understand each other. Although I have grown up only trusting myself, an allergy is a heavy burden to bear on your own.
Most people I talk to ask me why I don’t just say I have a “peanut allergy” instead of a “nut allergy” and this is because it makes NO sense to take such a risk to get tested to see if I am only allergic to chestnuts or walnuts. For more information ALLERGIC LIVING posted a great article explaining “the scoop on peanuts and nut oils”.
Most people I talk to ask me why I don’t just say I have a “peanut allergy” instead of a “nut allergy” and this is because it makes NO sense to take such a risk to get tested to see if I am only allergic to chestnuts or walnuts. For more information ALLERGIC LIVING posted a great article explaining “the scoop on peanuts and nut oils”.
What IS an Allergy?
A food allergy occurs when a person’s immune system identifies proteins in a food as allergenic and begins to produce antibodies – called Immunoglobulin E or IgE – to guard against that food (e.g. shellfish or peanuts). These antibodies attach themselves to mast cells in the body, and when the person again eats the allergenic food, the proteins from it become attached to the IgE antibodies. This causes the mast cells to explode, releasing histamine and other powerful chemicals. It is these chemicals that cause the symptoms of allergy.
Examples of How Accidents with Foods Can Happen
1. Eating unlabelled foods. If in doubt, don’t.
2. Accidental contamination of other foods
e.g. jam or butter, or of eating utensils, food trays, tables and toys. A common problem is jam contaminated with peanut butter by using the same knife.* Remember that even if a peanut allergic child is not offered peanut butter, eating jam at a home where there is peanut butter may not be safe. Packing peanut butter sandwiches with other foods.
3. Unpackaged foods
e.g. a cookie jar may contain traces of nuts from previous nut-containing cookies. Another cookie taken from that jar may contain traces of nuts on it. Bulk foods and buffet meals may also be dangerous because of cross-contamination. Be cautious of free cookie samples at stores.
4. Contamination during preparation.
For instance, perhaps a cutting board is used to prepare 2 foods – e.g. chicken and fish – and the chicken is served to a fish allergic person; or perhaps the same board or knife is used to slice or grind nuts. Using the same oil to fry different foods, or the same batter for different foods, or the same frying utensils for different foods without washing in-between can all cause cross-contamination. Grinding specialty nutflavoured coffees in a coffee grinder. Baking muffins with and without nuts if leftover batter is used for other muffins or if baking pans are not properly cleaned.
5. Contamination during serving
e.g. sauces mixed by spillage; the same scoop is used to take scoops of different ice creams some of which may contain nuts; a knife used to cut a nut-containing dessert and then used to cut another dessert.
6. Relying on someone who does not know but who tells you the food is safe, for instance, another child, or someone who did not prepare the food such as a waiter, salesclerk or airline attendant. Being served an incorrect dish from what was ordered.
7. Trying a food to see if you are “still allergic,” especially with an anaphylactic allergy.
8. Tasting a food carefully to see “if it is safe or not” is dangerous.
9. A change in the way a usual food is made.
For instance, a change in the ingredient list without any obvious change on looking at the container. A new chef at a restaurant may change the recipe and add a “secret ingredient”.
10. Candy machines may have different foods at different times and candies may be contaminated with traces of nuts if there were previously nuts in the dispensing machine.
11. Non-food sources of peanut
e.g. homemade playdough, scented crayons, cosmetics or fishing lures with peanut, peanut shell stuffing in bean bags, draft stoppers, and stuffed toys, peanut in animal food – hamster, gerbil and bird food granules.
ALLERGIC LIVING also has an explanation for Anaphylaxis:
Anaphylaxis is the severe form of allergic reaction. It involves one or more of the body’s symptoms; for example, the gastrointestinal tract, the respiratory tract, the skin and the cardiovascular system. A person experiencing anaphylaxis often has difficulty breathing, and the person could lose consciousness. Anaphylaxis puts a person at risk of death.Anaphylactic reactions can come on quickly, and it’s impossible to know when a reaction will become severe. It’s important that people with food allergies are prepared for a reaction by always carrying an epinephrine auto-injector (either EpiPen or Twinject).Experts recommend using epinephrine early if a person known to be at risk of anaphylaxis begins to show signs of allergy symptoms – don’t wait until the symptoms worsen, as it may become to difficult put a halt to the reaction once it’s in progress.
1. Eating unlabelled foods. If in doubt, don’t.
2. Accidental contamination of other foods
e.g. jam or butter, or of eating utensils, food trays, tables and toys. A common problem is jam contaminated with peanut butter by using the same knife.* Remember that even if a peanut allergic child is not offered peanut butter, eating jam at a home where there is peanut butter may not be safe. Packing peanut butter sandwiches with other foods.
3. Unpackaged foods
e.g. a cookie jar may contain traces of nuts from previous nut-containing cookies. Another cookie taken from that jar may contain traces of nuts on it. Bulk foods and buffet meals may also be dangerous because of cross-contamination. Be cautious of free cookie samples at stores.
4. Contamination during preparation.
For instance, perhaps a cutting board is used to prepare 2 foods – e.g. chicken and fish – and the chicken is served to a fish allergic person; or perhaps the same board or knife is used to slice or grind nuts. Using the same oil to fry different foods, or the same batter for different foods, or the same frying utensils for different foods without washing in-between can all cause cross-contamination. Grinding specialty nutflavoured coffees in a coffee grinder. Baking muffins with and without nuts if leftover batter is used for other muffins or if baking pans are not properly cleaned.
5. Contamination during serving
e.g. sauces mixed by spillage; the same scoop is used to take scoops of different ice creams some of which may contain nuts; a knife used to cut a nut-containing dessert and then used to cut another dessert.
6. Relying on someone who does not know but who tells you the food is safe, for instance, another child, or someone who did not prepare the food such as a waiter, salesclerk or airline attendant. Being served an incorrect dish from what was ordered.
7. Trying a food to see if you are “still allergic,” especially with an anaphylactic allergy.
8. Tasting a food carefully to see “if it is safe or not” is dangerous.
9. A change in the way a usual food is made.
For instance, a change in the ingredient list without any obvious change on looking at the container. A new chef at a restaurant may change the recipe and add a “secret ingredient”.
10. Candy machines may have different foods at different times and candies may be contaminated with traces of nuts if there were previously nuts in the dispensing machine.
11. Non-food sources of peanut
e.g. homemade playdough, scented crayons, cosmetics or fishing lures with peanut, peanut shell stuffing in bean bags, draft stoppers, and stuffed toys, peanut in animal food – hamster, gerbil and bird food granules.
Monday, April 15, 2013
The 'Oscars' come to St. Lawrence College yet again
The coveted Greg Awards; named after the first president of St. Lawrence college who believed in supporting his students, staff and programs full-heartedly. Every year the advertising program hosts this 'mini Oscars' in celebration of its student’s hard work, perseverance and passion. Multiple awards are given to the first, second and third year students of the Advertising-Integrated Marketing Communications program. Faculty from the entire school of business department are gathered, looking their best to support our future marketing professionals. Many laughs and stories are shared and it is always a momentous occasion.
I’m also very thankful for the team members I’ve worked with, especially Christina Hewitt & Natalie Graham. The importance of friendship and genuine trust cannot be measured or explained in mere words. But I’m glad we work so well together and all strive for the same high expectations. It was those high expectations that won us the 2013 GREG AWARD for Best Corporate Video Editing this year.
The three of us tirelessly devoted countless hours to the production of this video and our second earning recognition from our teachers and peers. I could not have done this without you both and am so proud to share this award with you. Our video also would not have been the same without the musical genius of our composer, Kyle Bouwmeister and the exceptional narration of Jim Elyot. Without the two of you we would only have had half a video to edit.
I hope future students strive for greatness within this program or any other. The satisfaction you earn for completing a project feels like no other - especially when you have the support and guidance from such great faculty like Tom Brennan, Mike Kusters, Ricardo Giuliani and of course Jim Elyot. Thank you all again so much for this honour.
Our video was a ‘cute, conscientious and catchy’ viral video to raise awareness of the Joe’s Musical.Instrument.Lending.Library charity here in Kingston, ON. The charity provides a free ‘borrowing’ service to anyone in need of musical support. This includes instruments, lesson books and workshops. The charity is in need of instrument and monetary donations as well as volunteers.
Wednesday, April 10, 2013
Disney accepts newest marketing enthusiasts from St. Lawrence College
Advertising-IMC students Jessica Dunning (22) and Erica Mason (21) have been accepted into the Disney Florida State University International program for this coming summer. The girls will be not only representing St. Lawrence College but all of Canada while learning extensive tourism & hospitality training along with working at the infamous Disney World resort in Orlando, Florida.
Imagine an education with a diploma from St. Lawrence College, a certificate from Florida State University, and academic training experience from the Walt Disney Resort itself. The course combines an unparalleled learning experience at one of the top hospitality schools in the United States with paid training and an opportunity to make friends from all over the globe. The program is only open to students in Business, Hospitality, and General Arts and Science.
Imagine an education with a diploma from St. Lawrence College, a certificate from Florida State University, and academic training experience from the Walt Disney Resort itself. The course combines an unparalleled learning experience at one of the top hospitality schools in the United States with paid training and an opportunity to make friends from all over the globe. The program is only open to students in Business, Hospitality, and General Arts and Science.
Along with 12 other students from the Kingston Campus and other from the Brockville and Cornwall as well the girls will spend 10 days in Tallahassee, Florida gaining vast knowledge on intercultural communication and service leadership. Next they travel to Orlando, Florida where participants will live ‘on campus’ for 6 months working in customer service, costuming & theatre, food service & merchandise, hotel concierge or pool safety.
“I can’t wait to learn all I can, I know it will help me become a better business-women and sales associate in my future jobs.” Jessica explained.
Hoping to one day travel the world and start up her own businesses Jessica jumped on the chance to learn abroad in a company that is not only creative innovative but highly regarded around the world for its business-savvy and professionalism.
The International Disney course gives participants an extensive look ‘behind the scenes’ of how Disney is run; from is marketing department, hotel hospitality, theme parks and attractions to its cultural representations. Students really get to see what their future occupations and schooling could lead them.
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